noce
Noce is a unique brand specializing in handmade wooden curiosities that blends craftsmanship with creativity to create unforgettable wooden treasures for your home. Noce’s brand identity aims to mimic the creativity and peculiarity that makes this brand different from just another wooden antiquity retailer.
Noce, pronounced /ˈno.t͡ʃe/ , comes from the Italian word for walnut, which happens to be the Italian owner and craftsman’s favorite wood to make his timeless pieces out of. He believes it is durable and will sustain the tests of time, which is the core of what Noce aims to provide its customers. Noce’s look takes inspiration from Italian culture and pays homage to the owners close ties to the small town of Alvito. Some of the designs subtly highlight Nino’s, the creator of Noce, handprint to connect the brand’s most intriguing attribute of providing only handmade products to its customers.
still life photography art direction brand identity
One of the main elements of Noce’s brand identity is using Nino’s handprint in the designs which pays tribute to the handmade pieces and helps the core values connect to the visual identity. You can also notice how the handprint texture resembles the grain found in the wood he uses.
Nino spends his days crafting all his products in his at-home carpentry studio.
Through the use of AI, Noce looks into what a larger carpentry studio may look like with subtle brand elements hidden throughout.
